viral

EDEKA »Lidl Viral«

For EDEKA we developed and produced a little guerilla campaign. The idea was to enter secretly a Lidl supermarket and have a little conversation on shirts between several "customers" about the bad variety of fruit and vegetables.

PHILIPS This is my story

client: Philips Healthcare
agency: UDG United Digital Group
production: BUZZ'N'FURY Studio
direction / dop: Alexander Breker
lighting: Felix Plüddemann
hair/makeup: Tini Sager
editing: Tristan Ladwein
grading: Alexander Breker

EDEKA »Lidl Viral«

We developed and produced this little guerilla campaign for EDEKA. The idea was to enter secretly a Lidl supermarket and have a little conversation on shirts between several "customers" about the bad variety of fruit and vegetables. That was indeed a big thrill us, and of course a lot of fun.

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The biggest challenge was to avoid being located, for all of us, the actors and me, the cameraman. On the one hand, we had to do as many rehearsals as possible - that worked quite well. We had a great team and…

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