#creative direction

SONEPAR »Innovation Lab«

Sonepar hat verstanden, dass die Zukunft nicht wartet, sondern eigentlich schon längst begonnen hat. Um diese Botschaft in die Welt hinauszutragen, haben wir einen Film entwickelt, der nicht nur durch seinen futuristischen Look Bock auf die Zukunft macht.

EDEKA »Fairtrade Roses«

Hier ein kleines Gedicht zum Einstieg: 
 Rosen sind rot, Veilchen sind blau, ein Image-Film muss nicht immer nur Hard Facts kommunizieren, schau, schau. 
 Keine Sorge – für unsere Filmproduktion für EDEKA haben wir eine wesentlich poetischere Komposition

PHILIPS »This is my story«

An inspiring story about alpha-1-athlete KAREN SKÅLVOLL. We tip our hats to this extraordinary woman, who had decided to brave her lung disease and to fight her way back to a life with sports.

EDEKA »Lidl Viral«

For EDEKA we developed and produced a little guerilla campaign. The idea was to enter secretly a Lidl supermarket and have a little conversation on shirts between several "customers" about the bad variety of fruit and vegetables.

EDEKA »Project Citrus«

EDEKA and WWF are partners in sustainibility and share a common goal: to preserve the environment and natural life resources for future generations.

EDEKA »Mit Liebe von Hand zu Hand«

The objective was to tell a story about 25 EDEKA "Eigenmarken" products in an entertaining and emotional way. Have a look at the enjoyable result!

EDEKA
»The Businessmen-Business«

Are you going to run an EDEKA supermarket? How it works and what it means for established merchants, we show in this little infomercial.

VIDEOLOGICAL

I created this opening sequence for a friend, who took part of a competition for a science series called "Videologic". With my little help he won the competition. Congrats, Simon.

client: Wirtschaftförderung Bremen agency: IMAGE in MOTION / Simon Wenkelewsky

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cinemaxX

When you produce movies, there are two topics you dream to work with: Fast cars and massive explosions. CinemaxX asked for both.

Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned me to create a spot all the way from concept to execution that makes full use of the new "Maxximum Sound" experience.

To visualize the crystal clear and highly differentiated sound I chosed a popular technique in film making, but translated it into the acoustic world: »Creating High speed shots to experience high speed sound.« This is cinema l…

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ARD

»Heiter bis tödlich« is a crime series in german television that doesn't take itself seriously at all. So was the production - a lot of fun!

client: ARD agency: Jung von Matt post: Schönheitsfarm

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UDO JUERGENS Show Opener

He was so interested in being part of the creative work - that was amazing. A man at that age with a moderate knowledge about 3D animation.
He also came up with the idea, visualizing all that places all over the world he has been visited and became something very special in his exciting life.

Summarizing it was an exciting project, and I am very grateful that I had the chance to get to know him and to work with him. The video is from his last very concert in Zurich on December 7th, 2014. 2 weeks later Udo Jürgens died of a heart attack at the age of 80.

Many thanks to Frank Kaminski, who came up with this project.

//direction //animation //compositing
client: Udo Jürgens
producer: Frank Kaminski

PHILIPS »This is my story«

An inspiring story about alpha-1-athlete KAREN SKÅLVOLL. We tip our hats to this extraordinary woman, who had decided to brave her lung disease and to fight her way back to a life with sports. This is the first episode, shot for PHILIPS Healthcare. More to come.

client: PHILIPS Healthcare agency: UDG United Digital Group production Tristan Ladwein & Alexander Breker direction / cinematography / grading: Alexander Breker production manager: Tristan Ladwein camera assistance: Jeury Tavares gaffer: Felix Plüddemann hair / make up: Tini Sager editing: Tristan Ladwe…

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EDEKA »Lidl Viral«

We developed and produced this little guerilla campaign for EDEKA. The idea was to enter secretly a Lidl supermarket and have a little conversation on shirts between several "customers" about the bad variety of fruit and vegetables. That was indeed a big thrill us, and of course a lot of fun.

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The biggest challenge was to avoid being located, for all of us, the actors and me, the cameraman. On the one hand, we had to do as many rehearsals as possible - that worked quite well. We had a great team and…

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EDEKA »Project Citrus«

EDEKA and WWF are partners in sustainibility and share a common goal: to preserve the environment and natural life resources for future generations. Within the project »Sustainable water and biodiversity management of oranges« they are pursuing innovative approaches for sustainable production of food.

We had interesting conversations with real experts, who gave us insights about the background of this sustainibility project.

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EDEKA »Mit Liebe von Hand zu Hand«

The objective was to tell a story about 25 EDEKA "Eigenmarken" products in an entertaining and emotional way. So I came up with a concept shooting 25 people's hands not only presenting, but also using the products. Have a look at the enjoyable result!

client: EDEKA direction / cinematography / editing / grading: Alexander Breker production manager: Tristan Ladwein camera assistance: Jeury Tavares gaffer: Pierre Bagieu food stylist: Sybille Fassold

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EDEKA The Businessmen-Business

Are you going to run an EDEKA supermarket? How it works and what it means for established merchants, we show in this little infomercial. Many thanks to design studio BITMAPBOOGIE in Berlin, with whom I had the opportunity to work on this project.

client: EDEKA AG production / creative direction: Alexander Breker animation: Bitmapboogie illustration: Thomas Gronle

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Bild+ TVC

I'm glad that I had the chance to direct this tv commercial, introducing Axel Springers BILDplus, the subscription model for their digital content. In addition to regular packages the subscriber also gets the chance to watch the german BUNDESLIGA via Bild+ App. This fact was the hook for the Spot. And the challenge was to bring all this archive football material into a fluent choreography. That was real fun! client: Axel Springer agency: Jung von Matt / 365 production: The Marmalade post: Schönheitsfarm

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cinemaxX

You wanna see a concert live in the New York Metropolitan Opera? No problem, go for it! Since 2013 CinemaxX offers the live-concert-experience in their own theatres. Of course, not quite the same like being in the opera, but still something very special, and quite affordable. CinemaxX asked Schönheitsfarm to produce the image trailer with complete creative support. So I did the whole concept, direction and even some 3D-animation. Go check it out!

client: cinemaxX post: Schönheitsfarm

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cinemaxX

client: cinemaxX animation Kay Tennemann post: Schönheitsfarm

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BRAUN

client: Braun agency: BBDO Proximity Düsseldorf post: Schönheitsfarm

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